The Controversy of Keynesian Economics essays

The Controversy of Keynesian Economics essays Two controversial economic policies are Keynesian economics and Supply Side economics. They represent opposite sides of the economic policy spectrum and were introduced at opposite ends of the 20th century, yet still are the most famous for their effects on the economy of the United States when they were used. The founder of Keynesian economic theory was John Maynard Keynes. He made many great accomplishments during his time and probably his greatest was what he did for America in its hour of need. During the 1920's, the U.S. experienced a stock market crash of enormous proportions which crippled the economy for years. Keynes knew that to recover as soon as possible, the government had to intervene and put a decrease on taxes along with an increase in spending. By putting more money into the economy and allowing more Americans to keep what they earned, the economy soon recovered and once again became prosperous. Keynes ideas were very radical at the time, and Keynes was called a socialist in disguise. Keynes was not a socialist, he just wanted to make sure that the people had enough money to invest and help the economy along. As far as stressing extremes, Keynesian economics pushed for a "happy medium" where output and prices are constant, and there is no surplus in supply, but also no deficit. Supply Side economics emphasized the supply of goods and services. Supply Side economics supports higher taxes and less government spending to help economy. Unfortunately, the Supply Side theory was applied in excess during a period in which it was not completely necessary. The Supply Side theory, also known as Reaganomics, was initiated during the Regan administration. During the 1970's, the state and local governments increased sales and excise taxes. These taxes were passed from business to business and finally to the customer, resulting in higher prices. Along with raised taxes for the middle and lower classes, this effect was com...

70 Dialogue Writing Prompts

70 Dialogue Writing Prompts 70 Dialogue Writing Prompts 70 Dialogue Writing Prompts By Ali Hale For some writers, dialogue comes naturally. They find it easy to â€Å"hear† their character’s voices and they have the knack of crafting dialogue that sounds natural without trying to replicate all the â€Å"ums† and â€Å"ers† of actual speech. For many writers, though, dialogue can be a struggle. Maybe they don’t know how to get started, or they find themselves writing long conversations that don’t have much point. Dialogue writing prompts can be a great way of kicking off your dialogue – but they can also be helpful if you’re stuck for an idea or looking for an opening to a scene or a short story. Here are a bunch of different ones to try, all of which could suit lots of different scenarios – and which could be spoken in different ways. Thirty Potential Dialogue Starting Prompts If you’re struggling to get started on a scene, or on a conversation, pick one of these starting lines as a prompt: #1: â€Å"That was my favourite cup.† #2: â€Å"Is there a problem here, gentlemen?† #3: â€Å"What on earth happened in here?† #4: â€Å"You’ve caught me at a really bad time.† #5: â€Å"Hang on. Where’s the baby?† #6: â€Å"What have you done now?† #7: â€Å"You’ll never guess what Sarah told me last night.† #8: â€Å"Ma’am, I’m afraid I’ve got some bad news. Please, sit down.† #9: â€Å"How – how did you find me?† #10: â€Å"Excuse me. Excuse me! Yes, you. You’re sitting in my seat.† #11: â€Å"I don’t think it can be repaired.† #12: â€Å"Ouch, that must’ve hurt.† #13: â€Å"Quick! It’s going to explode!† #14: â€Å"Well, this is new.† #15:   Ã¢â‚¬Å"Let’s hear your side of the story.† #16: â€Å"I don’t know what happened, officer.† #17: â€Å"There’s blood everywhere.† #18: â€Å"Right, who’s drawn the short straw this time?† #19: â€Å"I don’t even hate you. That would imply I cared.† #20: â€Å"There’s no point running.† #21: â€Å"How are you feeling today? A little better, hmm?† #22: â€Å"This is going to be way harder than we thought.† #23: â€Å"Was that a scream?† #24: â€Å"Do you ever hear noises in the night? Like scratching in the walls?† #25: â€Å"Don’t move.† #26: â€Å"I’m your biggest fan!† #27: â€Å"I love you! No time to explain – gotta go.† #28: â€Å"When did you last see him? Think! This is important!† #29: â€Å"Oh man, I’ve had the worst day ever.† #30: â€Å"This isn’t what it looks like, I swear! Okay it’s kind of what it looks like, but just give me a chance to explain.† 30 Potential Dialogue Response Prompts If you find it tricky to imagine a scenario from a starting prompt, try picking one of these prompts that might come slightly further along in a conversation. #1: â€Å"I’ll take that as a compliment.† #2: â€Å"That’s the first time I’ve heard anyone call it that.† #3: â€Å"Woah, back up. You’re losing me.† #4: â€Å"Stop yelling!† #5: â€Å"Well, that’s not a very nice way of putting it. But yes, I suppose you’re right.† #6: â€Å"Okay, I think we do need to call an ambulance.† #7: â€Å"Oh my gosh, are you sure? Like, sure sure?† #8: â€Å"You must have misheard me.† #9: â€Å"Actually, I think this is the wrong way† #10: â€Å"It’s taken me fifty years to get here. I’m sure as hell not giving up now!† #11: â€Å"Believe me, my dear, no-one regrets this more than I do.† #12: â€Å"Didn’t your mother ever tell you not to talk to strangers?† #13: â€Å"Don’t worry. I hated that wallpaper, anyway.† #14: â€Å"No. Hell, no. Absolutely not.† #15: â€Å"If you could just set it down – very slowly – and then back away.† #16: â€Å"I’ve never actually liked chocolate.† #17: â€Å"I find it very hard to believe that, I’m afraid.† #18: â€Å"That’s a very bold thing to say.† #19: â€Å"And you can’t think of any other reason?† #20: â€Å"Shut up.† #21: â€Å"I’m going to give you five seconds to take that back.† #22: â€Å"You’re wrong. That’s not what happened at all.† #23: â€Å"Hey. Look at me.† #24: â€Å"Apologise. Right now.† #25: â€Å"I’m sorry. That sounds awful.† #26: â€Å"Do you maybe think, in retrospect, that this was a terrible idea?† #27: â€Å"Good. I meant it to hurt.† #28: â€Å"That’s not very nice.† #29: â€Å"So hang on, let me get this straight.† #30: â€Å"Actually, I think you’d find that most people have a pretty massive problem with that.† Ten Other Dialogue Prompts to Try in Your Writing If the above prompts aren’t enough for you, there are loads of other prompts out there. Here are some of my favourites from around the web: #1: â€Å"Just sit around and cry, then. I don’t have that luxury.† (from 100 Writing Prompts Based on Dialogue, for Fiction, Screenplays, and More, Bryn Donovan) #2: â€Å"You have to tell her. It wouldn’t be right not to.† (from Dialogue Exercises: 40 Writing Prompts To Get You Going, Marylee MacDonald) #3: â€Å"I need nothing but my mad skills, rugged good looks, and maybe half a million dollars.† (from   Rooftop Writing Prompt #42, Gabrielle R. Pollack) #4: â€Å"I told you never to go in there, boy!† / â€Å"But I heard screaming!† / â€Å"That’s none of your concern.† (from Writing Prompts 51-60 (Dialogue Prompts), Amina Cavallo) #5: â€Å"That’s it! I’m killing them all.† / â€Å"Wait, but what about the plan?† / â€Å"Forget the plan! These idiots keep getting on my nerves. They have no one to blame but themselves.† (from Dialogue Prompts Writing things, theunamazingauthor) #6: â€Å"I made breakfast, but I didn’t know what you liked so I made enough to probably feed a small tribe.† (from #100 Dialogue Prompts to Make a Reader Swoon (Okay maybe not all of them), Yasmine) #7: â€Å"Hey! Yeah it’s me†¦.guess what†¦I’m coming home.† (from Dialogue Prompts, Tumblr) #8: Sweetheart, what did you bury in the garden? (from Random First Line of Dialogue, Writing Exercises) #9: â€Å"How much of that did you hear?† (from 50 Dialogue Prompts, Chrmdpoet) #10: â€Å"For what it’s worth, I don’t know much about you either.† (from Dialogue with Emotional Connotations: Part Deux, Your Local Writer) Let us know which prompt(s) you’ll be trying out (feel free to combine a few!) or share your own dialogue prompts with us in the comments. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:16 Substitutes for â€Å"Because† or â€Å"Because Of†3 Cases of Complicated HyphenationDrama vs. Melodrama

A critical linguistic analysis of two articles online for social Research Proposal

A critical linguistic analysis of two articles online for social distance and agency and affectedness - Research Proposal Example The dialogue in the articles often fails to resemble the typical features of naturally occurring conversation because they often involved predetermined conversations. Language users unconsciously use field and tenor in their conversations, and it is only in some instances that a newspaper article achieves such levels of naturalness. The main conceptual themes for the investigation involves the use of ‘field’ and ‘tenor’ and relevant concepts of linguistic theory that associate to the terms. The paper will explore tenor and interpersonal positioning in spoken communications as highlighted in unit 12 (Getting Interpersonal: The Grammar of Social Roles and Relationships). Through the articles provided, the proposal will analyze tenor in non-interactive texts, specifically personalization, standing, and stance. The rationale of the investigation is that it educates the society on communication and presentation of information. Unit 13, Construing human experience: grammar, representation, and point of view, introduces the concept of agency and affectedness, which will be useful in the proposal. It offers insights on representational and evaluative effects in terms of agency and affectedness. The relevant analytical tools, ideas, and issues in the E303 material that insists in the investigation include field, tenor, and mode. This proposal explores the two articles in relation to communicative and linguistic processes. Ideas, issues, and related research in the module that support my rationale and may be useful in data analysis include personalization, situational and functional characteristics. The situation in the articles is a terrorist attack in Tunisia. The typical speech features present in both articles are field and tenor. Social and functional define the two main types of variation in language. Terrorism is a social aspect that affects the public, especially because of the loss of lives. Field of discourse defines the situational context in

As portrayed by Virgil, what was the basis of Roman success as an Essay

As portrayed by Virgil, what was the basis of Roman success as an imperial power - Essay Example This imperialism brought about extremes of wealth and poverty that widened the social and economic gap that existed in the state (Steele). The slaves that had been acquired during the warfare helped a great deal in transforming the country side as they provided manpower that made small farms to give way to large plantations. They worked in the plantations thus resulting to the agricultural improvements that resulted in the state. This consequently made the landless crofters to move to Rome and the neighboring cities (Steele). The nobles were noted to struggle for personal domination instead of honoring the collective rule. This wealth was further viewed as having corrupted the once noble leaders. Virgil then concluded that farming was the basis of Roman success as an imperial power. This is so because the territorial conquest had permitted land use reforms that results in agricultural surplus. This improved the overall economies throughout the province and across the provincial borders. At that time, their economic growth was greater than most of other economies before industrialization

“Things Fall Apart” as well as West Africa and Sundiata (Sunjata) Essay Example for Free

â€Å"Things Fall Apart† as well as West Africa and Sundiata (Sunjata) Essay In this essay I will be talking about the book â€Å"Things Fall Apart†, as well as West Africa and Sundiata (Sunjata).   I will look at the unique personal relationships among the people in West Africa, and how this affected the economy and trade, especially following the infiltration of the Europeans in 1450.   In analyzing the book â€Å"Things Fall Apart† I will further look at a fictional, but poignantly portrayed, story of life and death and drama in West Africa in the late nineteenth century.    I will discuss the role of women in the book, the role of religion, and the decision-making process. The book â€Å"Things Fall Apart† was published in 1958 and written by Chinua Achebe as a college work.   Mr. Achebe was actually born in, and grew up in, a village in Nigeria.   However, the book was set in the 1890s, so the story in the book was not written as any kind of a memory of Mr. Achebe.   The book is both entertaining and informative about tribal relations in West Africa. There is a unique relationship between the people of the tropical rainforest, the savannah (sudan), the Sahara Desert, and the Mediterranean coast of Africa in the period down to 1450 CE.   The savannah in West Africa is a climate and vegetation zone with grass and some trees.   In the savannah horses could survive.   This caused the people in the savannah to form empires. In the rain forests horses could not survive.   Across the Sahara Desert, trade was conducted by the use of caravans.   A caravan was a source of trade across the desert.   It took place mostly between Arabs and West Africans.   Caravans were initially comprised of donkeys, but later came to be made up of camels.   Finally, the people on the coast traded with the Europeans the things that were brought from the interior of Africa, as well as things found along the coast.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Certain patters of trade and cultural influence existed in these areas during this time period.   After 1450 when Europeans settled along the Western coast of Africa, more Africans moved to that area.   Slaves and gold were big moneymakers in the coastal villages.    The people in the book â€Å"Things Fall Apart† lived in the coastal rain forest.   Gold was mostly mined along the â€Å"Gold Coast†, and along the coast Africans would also help the European slave trade.   They would go into the interior of Africa and bring other Africans out to be sold into slavery.   Some coastal Africans were thus able to become rich from the pay they received from the Europeans.   Many Africans died in the process of being transported within Africa, and many also died during the boat transport after they left Africa. Although the role of women in â€Å"Things Fall Apart† is limited and mostly submissive, there is a certain power of women in the book.   When Chielo decreed the death of Ikemefuna she may have had a female motive for it.   Normally she is a widow and a very ordinary woman. However, as the Priestess and the oracle she can say what happens to other people and their lives.   By forcing the death of the boy, using claims that she had the gift of prophecy from the gods, she was able to gain control over the life of a child.   In her normal life as a woman she did not have this much control.   However, using her role as the oracle she was able to elevate her position in society above what her gender would normally allow her.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Additionally, women exerted certain limited police and judicial powers over the market place.   The incident of the escaped cow is a good example of this.   When the cow escaped in Chapter 12 the women preparing for the bridal feast quickly push the loose cow back home and away from the neighboring farmers crops (Achebe).   Their quick intervention, coupled with the cow’s owner immediately paying the find for the cow being in another farmer’s crops, led to a fast dissipation of any potential conflict entering the joyful feast.   The women were able to use their womanly ways to avert attention from the fact that the cow was eating another person’s crops, in order that the bridal feast could happily continue. Religion is very important in community decisions in Umuofia.   The gods in Umuofia made many decisions.   Actually, people dressed up as gods or speaking on behalf of the gods made the decisions.   A religion based on multiple gods, such as that in Umuofia, is called polytheism.   Animism is another religion common in Africa.   Animism is a religion whereby people worship and revere animals. In Umuofia there were also decisions made by people speaking simply as people.   An example of this is the assemblies of male warriors.   Various people speaking as people, in numerous capacities, have made decisions in West Africa, throughout history.   A chieftain in West Africa is .   A king in West Africa is important because the kings of Western Europe rules in Africa when they colonized West African nations and when West Africans were forced into slavery. Sometimes tribes also had kings.   An emperor in West Africa is another kind of ruler within the tribal culture.   The people of Igbo in â€Å"Things Fall Apart† did not have any Emperor or king, however.   They generally dispensed justice internally, with a system of democracy among the men in the tribe.   Additionally, the Igbo people had a high sense of social mobility and were not predestined into a certain class. (Classic Note On Things Fall Apart) There are reasons for the two types of decisions making processes.   When people are speaking as gods they are deferring to the decisions of the gods to actually make their own decisions.   For example, when the oracle makes decisions she is probably allowing her own bias to influence what she believes the gods are telling her.   When the British commissioner is speaking, he is speaking as a person for himself because he does not want to be seen as deferring judgment to anyone else.   He wants the credit for all of his judgments. In contrast, when people are speaking as people they take credit, as well as blame, for what it is that they are saying.   They do not try to shift their opinions onto anyone else.   Instead, they stand up and say what it is that they believe.   The new Christian converts and the missionaries in â€Å"Things Fall Apart† were speaking on behalf of themselves and their own beliefs when they spoke.   They did not claim to have the gift of prophesy and speak on behalf of gods.   Neither did the British commissioner when he dispensed justice; when the British commissioner dispensed justice he spoke as a person speaking as a person, not as a person speaking for a god. In conclusion, the tribal people in West Africa were vastly affected by the infiltration of Europeans beginning in 1450.   Trade had historically been done by caravan on donkeys between Arabs and West Africans, but caravans later changed to be comprised more of trade on horses.   After 1450 Europeans were also actively involved in trade in West Africa, mostly of Gold, along the Gold Coast, and of slaves.   The slave trade made many Africans rich, and many Africans initially brought other Africans out of the interior of Africa out to be sold into slavery. Religion was also affected by the colonization of West Africa by the Europeans; Europeans brought Christianity to West Africa in a way that it had not been brought before by just missionaries.   Additionally, justice changed dramatically when Europeans arrived.   Europeans brought their own justice and their own white men to administer it.   In general, â€Å"Things Fall Apart† showed all of these aspects of West African society in the later nineteenth century.   And, importantly, â€Å"Things Fall Apart† served to realistically remind readers that the people in West Africa were intelligent tribal people who were hurtfully affected by British rule. REFERENCES Classic Note On Things Fall Apart. GradeSaver. 28 May. 2005  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.gradesaver.com/ClassicNotes/Titles/things/about.html. Achebe, Chinua. Things Fall Apart. New York: DoubleDay Company, Incorporated,   1994.

Orlistat :: Obesity Science Pills Papers

Orlistat In today's world, people are turning more and more to the use of Pharmaceuticals to solve their problems or to improve their health. Drugs are beingused to treat everything from hair loss to impotency. There is a new pill being developed todayto treat the problems that people face due to obesity. Orlistat, which goes by the brand name Xenical, was invented and developed by Hoffman-La Roche Inc. Headquartered in Nutley, NJ, Hoffman-La Roche is an affiliate of the company known as Roche of Basel, Switzerland. This company wants to remind us that obesity is not just a cosmetic concern anymore but is associated with a risk for other life-threatening diseases. Many people are realizing this fact now and wish to do something about their weight problems before it becomes too late. The new pill is being advertised on television, magazines, newspapers, anthe Internet as a wonder drug that helps people take off the pounds and keep them off. Heart Information groupsalso claim that the drug reduces obesity-related risk factors, such as heartdisease, stroke, high blood pressure, cholesterol levels, and insulin levels. Orlistat claims to be a replacement for the diet drug Fen-phen, which was linked to heart valve damage. One man who took part in the longest and largest study ever done with this drug says, "In my adult life, I've always been 20 to 40 pounds overweight. It has always been a problem for me." He was able to drop 21 pounds and keep them off for two years by using orlistat along with maintaining a healthy diet. One can find numerous testimonies such as this one in magazines or on the world wide web. But just how effective is this drug and is it safe for those who use it? The appeal of orlistat to people who wish to use it is that is a new and safe approach to managing obesity. The safety of the drug is its most attractive feature because it is not absorbed into the body. Instead of reducing appetite as most diet drugs do, orlistat works as a lipase inhibitor, which means that it blocks intestinal absorption of fat by locking onto the enzyme in the gut that allows fat to pass across the intestinal wall. Only the fat is blocked, allowing proteins and carbohydrates to be absorbed.

India’s Soft Drinks Industry Essay

1. 1. 1 INDIA’S PHYSICAL RESOURCES India is a country rich of raw materials, resources and land. For this report, we will focus on those physical resources that are essential for the soft drinks industry – water, sugar, aluminium, power sources. With a land space of over 2. 9 million square kilometres (sq km) and a population of 1. 22 billion people, India has only 314,070 sq km of water (CIA World Fact book, 2012). Even though the Indian government has done many things do improved the situation by building water plants and water piping in the urban and rural areas, there are still about 18. 5% of the population (226 million) that lack access to clean, drinkable water (CESS INDIA, 2004) With a sophisticated water purification installed in our soft drinks plantation, A. G. Barr are able to process the unclean water into safe, drinkable water and use it for the basis of the final products. Hence, A. G. Barr will be able to offer an alternative drinking source for the citizens with our soft drinks products. Next, with a total arable territory of about 1. 2 million sq km, agriculture is the biggest industry and plays a major role in the socioeconomic growth of India (Maps of India, 2012). According to Food and Agriculture Organization of the United Nations (FAO) (2012) and the Maps of India (2012), India is the 2nd biggest world producers of sugarcane (sugar) with about 453 sugar mills located all over India. INCLUDEPICTURE â€Å"http://faostat. fao. org/DesktopModules/Faostat/Images/T20/ChartPic_3nemzw945otecriq01oo. png? 3f2841b2-add0-4841-9dc7-5707a2a011f0† * MERGEFORMATINET Table 1: Top Production – Sugar cane 2010 Source: FAO Thirdly, for aluminium, India is the fifth biggest producer in the world after Australia, Guinea, Brazil and Jamaica (Maps of India, 2012). Finally, to obtain vast economic growth and a flourishing industrial sector, the Indian government has invested and given top precedence to the power sector of the nation and as of the 21st century, India is able to generate about 90% of its own energy through (Maps of India, 2012): Thermal/Coal Power Hydro Power Renewable Resources Power Nuclear Power With most of the raw materials and resources readily available in India, the price for these materials will be relatively standard and low. Hence, this will lower the cost of production. This is a key factor in venturing into the India market as A. G. Barr require a huge amount of clean water and sugar to produce the soft drink products. 1. 2 THREATS 1. 2. 1 INFRASTRUCTURE The infrastructure in India is one of the most problematic and unreliable in the world. As stated previously, even though India is able to generate 90% of its power, due to the poor financial position of many power supply companies, the power supplies are always inconsistent and frequently being cut-off (‘India: Risk overview’, 2011). Hence, companies, offices and industrial plants need to have their own back-up power facilities to ensure no interruption to the production processes (‘India: Risk overview’, 2011). The road and railway system in India is still undependable and many traffic congestions are resulted due to the inadequacy. Pan (Asiamoney, 2010) notes that while the Indian government are investing US$1 trillion in infrastructure from 2012 to 2017, political bureaucracy and lack of good projects are hindering the developments of infrastructure. At the same time, Roy (Euromoney, 2010) reports that while Mr. Rajiv Lall, chief executive of state-run lender Infrastructure Development Finance Company believes India infrastructure has been slowly improving, the dependable relationship between the public sector and the private sectors in infrastructure will lead to corruption and thus may hinder the progression of big infrastructure projects. Therefore, any company that wish to venture into India soft drinks market will need to spend a sizeable amount on power generator and water purification facilities. This huge expenditure will put a dent on the initial capital investment and A. G. Barr need to take this into account and plan on how much of the expenditure to be transferred over to the final consumers through the products. 1. 2. 2 EDUCATION AND LABOUR According to several organizations; CIA (2012), US Department of State (2011) and WEF (2011), India’s literacy rate is only at 61%. The education level in India is low as many of the population live in poverty or the slump and unable to afford going school. Moreover, the Indian government lacks of provision of education is hindering its people to learn and receive knowledge. This result in a low skilled workforce and the unemployment rate for youth age 15 to 24 in India is high at 10. 5% (CIA World Fact Book, 2012). While a soft drink company with high technology facilities and processes requires employees with minimal skills, it is still essential for these workers have a basic understanding and motor skills to operate the high-tech, expensive machineries. Another end of the spectrum is those highly educated Indians where the information technology (IT) sector is booming. These IT personnel and engineers are viable to our company as they able to manage, supervise and suitable of the higher ranking jobs. Hence, to ensure the workers hired have the essential skills, A. G. Barr will need to frequently conduct training programs, skills development workshops and have simple instructions which are easy to follow. 2. DEMAND CONDITIONS With the relaxation of the Indian government policy on FDIs and foreign companies, the soft drinks industry had change tremendously. As the US and EU markets are highly saturated, companies are looking into the Asian markets to expand and gain more revenues. Apart from China, Japan and South Korea, India is the 4th leading Asian soft drinks market and the market is still growing and has yet to reach its saturation point. In 2010, there is a substantial demand for soft drinks as the market has grown by 10. 4% (Datamonitor, 2011). Datamonitor (2011) even predicts that by 2015, the Indian market will grow to a value of $5. 8 million. Table 2 shows the growth of India soft drink market from 2006 to 2010. Table 2: India soft drinks market volume: million liters, 2006–10(e) Datamonitor (2011) also reports that as of 2010, the soft drinks industry has generated total revenues of $3. 8 billion and with 50% of the total revenues, carbonates sale is the most profitable category. Table 3: India soft drinks market segmentation: % share, by value, 2010(e) It is essential to note that currently there is a growing trend of â€Å"vitamin water† or â€Å"nutrient water† in the world as many people are becoming more health conscious. The Times (London) (2012) reports that even India is not spared from the trend as PepsiCo, together with Tata Global Beverages, intend to market the â€Å"nutrient water† to India’s urban, middle-class consumers where a bottle of such product will cost slightly higher than a standard bottled water. Hence, this could greatly affect the retail sales of carbonates. A. G. Barr has already altered its products to regular variants to low calorie and no added sugar variants in accordance to the gradual shift towards healthly living in the UK (A. G. Barr, 2012). For example, its popular porduct, IRN-BRU now comes in a sugar free variation, the ‘IRN-BRU sugar free’. Thus, the â€Å"nutrient water† market is another sector A. G. Barr could develop into not only in UK but also in India. 3. India has huge supporting industries for the soft drinks market and the availablity of the main components for a soft drinks company in India is high. There are 453 sugar mills in India and the top 6 growing states are located in the Northern, Southern and Western regions of India (Maps of India, 2012). Noteably, the Indian government has been extentsively investing in the agriculture sector to ensure that the process of the sector from raw materials to warehousing and merchandising flow smoothly. And as for the aluminium industry, India has a sizeable number of aluminium plants located mainly in Northern and Southern regions. 3. 2 BARGAINING POWER OF SUPPLIERS As inputs are readily available, suppliers are unable to provide their services or sell their products at a higher price than their competitors as it is of no loss to the soft drinks company since the company is able to get the same or better services and products from other suppliers. A. G. Barr is able to obtain the primary inputs for its products through several sources in the region or state. Thus, the bargaining power of suppliers such as the packaging producers and raw materials and soft drinks ingredients producers are relatively low (Datamonitor, 2011). 3. 3 BARGAINING POWER OF BUYERS The power of the retailers and distributors in this market is weak as most soft drinks manufactures work closely with the local bottling companies to distribute the ready for sale products to buyers within a certain region or sector (Datamonitor, 2011). Datamonitor (2011) also reports that with 46. 3% of the total market volume, the independent retailers such as the small family mart shops are the main distribution channels for soft drinks but this could change with the introduction of super and hypermarkets. Thus, consumers will have a wider range of soft drinks brands to choose from. In order to gain relatively significant market share, A. G. Barr needs to do plenty of advertising and promotion. One of the strategies A. G. Barr could adopt is to set their soft drinks at a lower price than the main competitors, TCCC and PepsiCo in the rural areas while maintaining the same price in the urban areas where most of the middle-income and high-income classes have high consumer purchasing power. 4. FIRM STRATEGY, STRUCTURE AND RIVALRY 4. 1 CULTURAL IMPACT ON FIRM STRATEGY AND STRUCTURE A. G. Barr core strategic focus is based on the following 7 platforms (A. G.Barr, 2012): Core Brands and Markets Portfolio development Route to market Partnerships Efficient Operations People Development Sustainability To ensure these strategies and structure is maintain in other country, A. G. Barr has to train its overseas employees, make them understand and cultivate the A. G. Barr working culture. However, this will be a tough challenge in India due to the poor education and different socio-culture. Thus, A. G. Barr needs to accommodate its Western working culture with India working culture, however without losing its main mission and strategy. To ensure this is excuted properly, A. G. Barr needs to obtain a specialist in the Indian market and culture. 4. 2 RIVALRY AMONG EXISTING COMPETITORS In India, the soft drink market is dominated by three main players – The Coca-Cola Company (TCCC), PepsiCo and Parle Bisleri Ltd – securing 74. 1% of the total market volume (Datamonitor, 2011). Table 4: India soft drinks market share: % share, by volume, 2010(e) BBC News (2011) reports that TCCC planned to invest $2 billion in India to boost its market share and expected India to be in its top five markets by 2020. Meanwhile, PepsiCo intend to launch a new product, â€Å"nutrient water† with Tata Water targeting at the young urban consumers to gain more market shares (Pagnamenta, 2012). This shows how competitive the rivalry in the India soft drinks industry where the two major market shares are actively investing and developing new products to gain more shares. 4. 3 THREAT OF NEW ENTRANTS The big players of the India soft drinks industry are actively improving themselves and distinguishing their products through various methods. Furthermore, TCCC and PepsiCo are renowned world soft drinks brands which have been existing in the India market for many years. Though new companies in the industry may have difficulty competing with the existing players, it may accomplish small success by using different production method or focusing on the lesser ventured catergories of the soft drinks markets such as health drinks and energy drinks (Datamonitor, 2011). This could be a major break through for A. G. Barr as its most popular products; the IRN-BRU; is low in sugar and contains additional benefits of an energy drink. In addition, the Rockstar series which are designed to target those who lead active lifestyles may be able to attract the young, urban consumers. With several advertising accolades, A. G. Barr has the knowledge and is able use the power of media to attract potential consumers and gain more market shares. 4. 4 THREAT OF SUBSTITUTES The main substitutes for soft drinks markets are traditonal tea and coffee, homemade juices and fresh water from the water plants or piping system. As A. G. Barr and other leading soft drinks companies have diverse products to cater to the different needs of the consumers – carbonates, bottled water, juices etc – this will narrow down the threat of substitutes. However, the threat is still relatively moderate as retailers and distributors may give more shelf space for traditional tea and coffee products as they may be stored at room temperatures (Datamonitor, 2011). 5. GOVERNMENT BBC News (2011) reports that India is ranked 95th out of 183 nations in the Transparency International Corruption Perceptions (TICP) list. Due to the high corruption scandals among its government officials, low or invisible legislative work, red tape and bureaucracy, India has dropped from 87th in 2010 to 95th (BBC News, 2011). Despite its numerous intervention, corruption in India is an issue which is very difficult to get rid off since most of the political members and officals have their own agendas and are resistant to change (‘India: Risk overview’, 2011). Hence, foreign companies will faced many setbacks when they venture into the India sectors. 6. ROLE OF CHANCE The role of chance plays a small part in factoring the soft drinks industry as most of the technology are at it most advanced state. The only main issue currently is the Iran oil crisis. As India still refuses to cut Iranian oil imports, this may lead to a huge setback if USA decides to attack Iran and ignore India’s relation with Iran (CBS News, 2012, Kennedy, 2012). With a potential strain relationship with USA, this could lead to severe freeze in the trade and foreign direct investments. Furthermore, the other two traid nations, EU and Japan, may follow suit USA’s decision to cut ties with India for refusing to withdraw the purchasing of Iranian oil. CONCLUSION In conclusion, the soft drinks market in India is huge though it is predominately hold by 3 major key players. To venture into this territory, a new company need to set itself apart from the majpr players through unique advertising, differentiated production method and diverse product offerings. New companies may set an initial low price of its products to attract consumers however; this should not be a long term strategy. Companies need to have a huge capital investment to counter the corruption, trade policies and poor infrastructure. Thus, expenditures and initial start-up cost will be high and companies will have to redistribute part of the cost to its final consumers in order to gain profits. PART B: CRITICAL EVALUATION OF PORTER’S NATIONAL DIAMOND MODEL Michael E. Porter is a well renowned economic strategist whom has writen 18 books and over125 articles (HBS, 2008). With a core field in competitive strategy, Porter has written and developed a number of strategic frameworks such as the Porter’s National Diamond model and Porter’s 5 Forces analysis. Since the model was based on eight developed countries and two industrialized countries, an analysis on developing, growing countries such as India is flawed. This is because these developing countries are not on the same economic level as the 10 countries. Thus, though the Porter’s National Diamond (PND) model analysis almost every aspect of India’s profile, it still lacks in-depth analysis and companies should not base their analytical evaluation on the PND model alone. As supported by Van Den Bosch, and Van Proojien (1992), both authors believed that PND model provide limited analysis on the control of national culture on the competitive advantage of nations. Similar to the EU countries, India too has a diverse set of culture which plays significant role in the management of the country’s economy, laws, trade policies and governance. There are limited sources on India and the soft drinks market due to the lack of legistative work from the government officals. Furthermore, some of the reports or statistics may not be entirely accurate due to the high corruption level. For example, reports may state that India is able to generate 90% of its power but the power plants are inconsistent and supplies are frequently distrupted. Also, to what extend is the literacy rate of India is correct? The literacy rates may be higher than stated as with 1. 22 billion people, India officials may have a tough job collecting the accurate datas. Moreover, with high poverty and low income, most of Indian citizens have the ‘thrifty mindset’ whereby they prefer things which are basically free even though it maybe harmful such as drinking untreated water. These are the pros of the PND model for India: Analysis different aspect of the country profile Takes into account the role of Government which is the most essential for India These are the cons of the PND model for India: Limited credible sources for analysis Little depth as India is a huge country with various swinging factors. Limited analysis on the cultural effect on a country’s competitive advantage Ways to improve the PND model for India: Supporting the model with other analysis model such as PEST, SWOT, Porter’s 5 Forces and Fons Trompenaars’ Seven Cultural Dimensions. Intentsive research on the market and the growth of the market. REFERENCES A. G. Barr (2012) About Us. Available at: http://www. agbarr. co. uk/agbarr/newsite/ces_general. nsf/wpg/about_us-our_strategy (Accessed: 22 March 2012). BBC News (2011) Coke plans $2bn India investment in bid to boost growth. Available at: http://www. bbc. co. uk/news/business-15731884 (Accessed: 20 February 2012). BBC News (2011) India Transparency International corruption index blow. Available at: http://www. bbc. co. uk/news/world-asia-india-15979646 (Accessed: 01 March 2012). CBS News (2012) U. K. : Attack on Iran has â€Å"enormous downsides†. Available at: http://www. cbsnews. com/8301-202_162-57380838/u.k. -attack-on-iran-has-enormous-downsides/? tag=mncol;lst;1 (Accessed: 20 February 2012). India. CESS (2004) Right to Drinking Water in India. Available at: http://www. cess. ac. in/cesshome/wp%5CWater. pdf (Accessed: 22 March 2012). CIA (2012) South Asia, India. Available at: https://www. cia. gov/library/publications/the-world-factbook/geos/in. html (Accessed: 20 February 2012). FAO (2012) Faostat. Available at: http://faostat. fao. org/site/339/default. aspx (Accessed: 01 March 2012). HBS (2008) Harvard Business School Faculty & Research. Available at: http://drfd. hbs. edu/fit/public/facultyInfo. do? facInfo=bio&facEmId=mporter (Accessed: 10 April 2012). ‘India: Risk overview’ (2011) Business Asia, 43, 14, pp. 10-11, Business Source Premier, EBSCO [Online]. Available at http://searchebscohost. com (Accessed: 22 March 2012). Kennedy (2012) US Pleas for Asia to Cut Iranian Oil Imports Fall on Deaf Ears, Oilprice. Available at: http://oilprice. com/Latest-Energy-News/World-News/US-Pleas-for-Asia-to-Cut-Iranian-Oil-Imports-Fall-on-Deaf-Ears. html (Accessed: 20 February 2012). Maps of India (2012) India Agriculture.

My Personal Health and Wellness Plan Essay

With my personal health and wellness plan, health and wellness are related terms. We define health as a state of well being that encompasses mind, body, spirit and community. Wellness is an active, lifelong process of becoming aware of choices and making decisions towards a more balanced and full filling life. With my personal health and wellness plan, I am looking forward to improve my health and being through a stable plan to secure a happy life. I believe this plan can rejoice with my family and loved ones. My plan helps me cover different aspects of life. Such as: Measurable goals: I have a plan to lose around 10 pounds by doing exercise and brisk walk for half an hour. Participation in higher education program to give babies and toddlers quality care, based on current research on social, emotional, cognitive and development. Elements of physical fitness and nutrition: I do daily workout to improve my physical fitness and take healthy and balanced diet. Nutrition plan Breakfast – Light Breakfast. Morning snack – Tea and rich fibre cookies. Lunch – Home made sandwich. Dinner – Proper meal with my family members. Stress management: For stress management, I do pray daily and meditation before bed time. Mostly I go to Gurudwara for mind relaxation. Read holy books and take guidance from books. Spend more time with family members and children and try to take advice from them. Financial management: Being financially stable is as integral part of personal wellness. Managing cash flows risks through risk management and insurance techniques. Planning for the reduction of tax liabilities and freeing-up of cash flows for other  purpose. Social need: Helping others and being able to recognize the contributions of others fulfills the esteem needs. Finding people and make connections contributes to love and belonging needs. Work together on a shared problem helps meet the self esteem. It is easier to maintain a health and wellness program if you build in rewards. This is especially important if you have had difficulty staying on a diet or exercise program in the past. The reward should be smaller and more frequent in the beginning with a continuous build up toward a big reward once major goals are reached. A special vacation might be an ultimate reward. New clothes, jewellery or other luxury items might be an intermediate rewards. But you don’t get a record unless you complete the plan and reach the goals you set of yourself. Of course that would be its own reward, but it’s our health and wellness – work steady and hard and then enjoys our self.

Free Essays on Self-Fulfilling Prophecy

Self-Fulfilling Prophecy More often than not, the outcomes of events that occur in a person’s life is the product of the idea of the self-fulfilling prophecy. It is that which â€Å"occurs when a person’s expectations of an event make the outcome more likely to occur than would otherwise have been true† (Adler and Towne, Looking Out, Looking In 66). Or restated, as Henry Ford once put it, â€Å"If you think you can, you can. If you think you can’t, you’re right!† This brief research paper touches on the two types of self-fulfilling prophecies, those that are self-imposed and those that are imposed by others. Additionally, it gives a discussion on how great of an influence it is in each person’s life, both positively and negatively, and how it consequently helps to mold one’s self-concept and ultimately one’s self. The first topic of discussion is the self-imposed, or self-inflicted, self-fulfilling prophecy. This idea follows that if one has a preconception or notion of an outcome, then chances are that person will raise the possibility of making it so. Take for example these cases-in-hand that Channing Grigsby, teacher of self-esteem speaks of: ‘I can’t handle this.’ And guess what? We don’t handle it well. If I tell myself I won’t have a good time at the party I’m going to, I am likely to behave in ways that generate exactly that reality, eliciting from other people indifferent responses, proving my premise. (â€Å"A Course in Self-Esteem† 5) Additionally, and antithetically, consider the example of the student studying for a mathematics test the following morning whose belief is that since he is and has been studying and has a good working knowledge of the subject area, that he will do well on the test and does so the following morning. When compared to another student doing the same but is less prepared and knowledgeable in the area and additionally thinks that he will fail and did, he performed bett... Free Essays on Self-Fulfilling Prophecy Free Essays on Self-Fulfilling Prophecy Self-Fulfilling Prophecy More often than not, the outcomes of events that occur in a person’s life is the product of the idea of the self-fulfilling prophecy. It is that which â€Å"occurs when a person’s expectations of an event make the outcome more likely to occur than would otherwise have been true† (Adler and Towne, Looking Out, Looking In 66). Or restated, as Henry Ford once put it, â€Å"If you think you can, you can. If you think you can’t, you’re right!† This brief research paper touches on the two types of self-fulfilling prophecies, those that are self-imposed and those that are imposed by others. Additionally, it gives a discussion on how great of an influence it is in each person’s life, both positively and negatively, and how it consequently helps to mold one’s self-concept and ultimately one’s self. The first topic of discussion is the self-imposed, or self-inflicted, self-fulfilling prophecy. This idea follows that if one has a preconception or notion of an outcome, then chances are that person will raise the possibility of making it so. Take for example these cases-in-hand that Channing Grigsby, teacher of self-esteem speaks of: ‘I can’t handle this.’ And guess what? We don’t handle it well. If I tell myself I won’t have a good time at the party I’m going to, I am likely to behave in ways that generate exactly that reality, eliciting from other people indifferent responses, proving my premise. (â€Å"A Course in Self-Esteem† 5) Additionally, and antithetically, consider the example of the student studying for a mathematics test the following morning whose belief is that since he is and has been studying and has a good working knowledge of the subject area, that he will do well on the test and does so the following morning. When compared to another student doing the same but is less prepared and knowledgeable in the area and additionally thinks that he will fail and did, he performed bett...

A Slip Of The Lip

A Slip Of The Lip A Slip Of The Lip A Slip Of The Lip By Sharon Its easy to trip up when speaking or writing, but what do you call the results when you do? A few weeks ago, I wrote about eggcorns. These are errors in which people guess wrongly the meaning, origin and spelling of certain expressions. An example would be writing or saying flaw in the ointment instead of fly in the ointment. Another error, made famous by Sheridans Mrs Malaprop, is the malapropism. If you mean to say one thing, but use a similar sounding word that means something completely different, then thats what youve done. Example: A rolling stone gathers no moths. (moss) Similar to an eggcorn, but usually taking place with songs and poems, is the mondegreen. In the song The Bonny Earl of Murray, the line (hae laid) him on the green was misconstrued as Lady Mondegreen. Other examples of mondegreens, collected by journalist Jon Carroll, include: Climb Every Woman (Im Every Woman, by Chaka Khan) I Was Barney Rubble (I Was Born A Rebel, by Tom Petty) Falling on my head like a newt in motion (falling on my head like a new emotion, from Here Comes The Rain Again, Eurythmics) Many more mondegreens are available here (Update: SFGate article no longer online). Finally, spoonerisms result from transposing the initial sounds of words. Named after clergyman William Archibald Spooner, the resulting words usually provoke gales of laughter. Examples from Spooner himself include: It is now kisstomary to cuss the bride. (customary to kiss the bride) You have tasted two worms (wasted two terms) Our Lord is a shoving leopard (loving shepherd) Many more Spoonerisms are available on Fun with Words. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:10 Rules for Writing Numbers and Numerals15 Types of DocumentsPeople vs. Persons

Video tape evaluation Case Study Example | Topics and Well Written Essays - 1500 words

Video tape evaluation - Case Study Example As a 'good girl,' she is expected to meet the domestic demands of the family without complaining. She is also required to excel in studies in the university course. I recognized that I had a tendency to rush through the questions during interview. I did not allow much time for reflection, and summarizing the discussions. At times, I did not ask more probing questions, even when such opportunities were present. I therefore decided to use this session to practice reflective listening, and "stay with the interviewee" than "getting ahead of her." I also wished to practice empathic response, and make concerted efforts to understand the interviewee's propositions. I also studied the tools presented in the video training material, "Building on Strength" which provided practical techniques in effective counseling for community based family workers (Armstrong, 1994). In particular, I decided to use Genograms and family maps to identify the immediate and extended family members, their interdependencies, and interconnectedness (Maidment, 2004). I subscribe to Adlerian Family Therapy (Bitter, 1997), which assumes that both parents and children often become locked in repetitive, negative interactions based on mistaken goals. I also believe that the climate of relationships that exist between members in a family exerts tremendous influence in one's belief, thinking and responses (Sherman & Dinkmeyer, 1987). I found this paradigm useful in the context of current counseling session. I also find great merit in adapting to the Adler's theory, that each person must be viewed as an individual from a holistic perspective (1938). I feel it is important to understand the whole person in a social context, than understanding different aspects of one's life or personality. In this regard, I applied the Genogram tool to the current counseling assignment. Demonstrated Positive Counseling Behaviors: Reflective Listening: I tried to reflect upon the interviewee's feelings through empathic response during the interactions. A strong feeling that emerged from discussions was that the interviewee has been subject to unfair quantum of work at home. Despite three younger siblings, incidentally all brothers, the mantle of domestic chores directly fell upon her. The interviewee was also expected to perform equally well in her full time University study. She had to carry