Information Of Wijaya Group Of Companies Information Technology Essay

Information Of Wijaya Group Of Companies Information Technology Essay The Wijaya Group Of Companies was established in 1977 with a limited number of employees to conduct the business. It has a history of over 3 decades today, and has created employment opportunities for nearly 1200 employees. The Chairman of Wijaya Group of Companies, Mr. K.R.G. Wijesundara came out with the initial idea of establishing this company with regard to apparel industry 30 yrs ago. As the owner of the company Mr. Wijesundara has faced a lot of challenges in directing the company to achieve its prime targets due to the continues changes in the external environmental factors which aroused from the newly introduced open economic trading policies to Sri Lanka at that time. The demand factors in the apparel industry changed completely and created many niche markets during this era, forcing Mr. Wijesundara to introduce many strategies and tactics in order to face these challenges and direct his employees continuously. Due to the correct controlling measures adopted, he was able to motivate his employees and carry out a friendly environment within the organization leaving a space for the employees to complete their individual tasks effectively and efficiently. The Wijaya Group of Companies was able to expand its core business to many new areas in the industry within a very shorter period of time due to the collective efforts by the employees of all categories starting from the top management to bottom level. Among its customers The Wijaya Group of Company, is well known as C.I.B Shopping Center today, and it provides many products under single roof, starting from imported as well as locally manufactured garments to other important house hold items. The prime target of this company is to invest in new business ventures and expand it locally as well as internationally, and as a result of this the management soon came up with the idea of specializing in some sectors and opened up special outlets for Sarees which was named as Wijaya Saree Mandhir. By the end of this year the Wijaya Group Of Companies, holds 22 branches in Sri Lanaka, and conducts its business based on a Divisional Structure headed by five separate Regional Managers from region s such as Western Province, Sabaragamuwa Province, North Western Province, North Central Province, and Central Province. This company has currently employed 21 branch managers, to direct the activities all around its branches. THE VISSION AND MISSION OF WIJAYA GROUP OF COMPANIES THE HIERARCHIAL STRUCTURE OF WIJAYA GROUP OF COMPANIES THE PROBMLEM IDENTIFIED THE ABSENCE OF ONLINE SELLING The Wijaya Group Of Companies currently holds the ownership of 22 outlets which includes Shopping Centers as well as special outlets for Sarees and Tailoring. As the management always tends to expand its operations in different sectors, today they are in brink of introducing its products to the global market. The C.I.B shopping centers have a wider variety of products ranging from garments to household items and today it holds a strong portion of loyal customers that shop in these centers regularly. At present the management of Wijaya Group of Company, is working hard on increasing the customer base they are holding currently, and the most common methods in use are the various marketing tactics which varies from Price differences to different Bonus Offers, through such measures the management has been able to attract customers continuously. But despite all this, our team was able to identify a problem which was a major drawback in this company, and that is the Absence of Online Selling Today we live in a highly globalized world, where each in every individual and a country is interconnected via Internet and as a result of this, selling tactics used by most of the organizations are moving towards a more web based structure. The marketing strategies used by most of these organizations are diverted to meet this new trend in order to achieve the competitive advantage over their competitors. Profit maximization is considered as a prime target in most of the organizations today, and in order to achieve this it is vital to approach a customer before the competitor, and provide updated information to them. A company can easily achieve this through online selling, where a complex procedure like selling can be done by a single click on the screen, rather than meeting different retailers, distributors etc.. providing many advantages to the customer as well as the company itself. Literature Review Internet Electronic Commerce The Internet The Internet is a vast public web of computer networks, which connects users of all types all around the world to each other and to an amazingly large information repository. It is been hailed as the new technology behind the New Economy. It allows anytime, anywhere connections to information, entertainment and communication. At present many companies use the Internet to build close relationships with customers, and marketing partners. Beyond competing in traditional market places, they now have access to exciting new market spaces. The Internet may help a business in the following methods. 1. Virtual storefront Sells physical products directly to consumers or to individual businesses. Example: Amazon.com 2. Information broker Provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. Example: Edmunds.com, Kbb.com 3. Transaction broker Saves users money and time by processing online sales transactions, generating a fee each time a transaction occurs. Also provides information on rates and terms. Example: Expedia.com 4. Online marketplace Provides a digital environment where buyers and sellers can meet, search for products, display products, and establish prices for those products. It could provide online auctions or reverse auctions where buyers submit bids to multiple sellers to purchase at a buyer specified price as well as negotiate to fix pricing. Example: eBay.com, Priceline.com 5. Content Provider Creates revenue by providing digital content such as digital news, music, photos, or video, over the Web. The customer may to access the content. or revenue may be generated by selling advertising space. Example: CNN.com, TheStreet.com 6. Online service provider Provide online service for individuals and businesses and generates revenue from subscription or transaction fees, from advertising, or from collecting marketing information from users. Example: salesforce.com 7. Virtual community Provides online meeting place where people with similar interests can communicate and find useful information. Example: Fortunecity.com 8. Portal Provides initial point of entry to the Web along with specialized content and other services. Example: Yahoo.com, MSN.com Electronic Commerce Electronic commerce which is also known as e-commerce is a form of doing business via internet. It can be also known as the buying and selling processes supported by electronic means, primarily the internet. E-commerce includes e-marketing and e-purchasing. Ecommerce benefits both buyers and sellers in many ways such as ; it could be convenient, buying can be easy and private, it could provide greater product access to buyers, online buying and selling could be more interactive and immediate, it could be used as a tool for building good customer relationships, from the sellers point it could reduce costs, increase speed and efficiency, and also it could be more flexible way of conducting business. IT Based Solution Starting an online selling operation Implementation Issues Starting an Online Selling Operation The Wijaya Group Of Companies is a medium sized chain, which conducts its business as shopping centers and saree centers in five different provinces in Sri Lanka, and concentrates mainly in the apparel sector today, by providing imported as well as in house garments to varies levels of categories. Currently it uses traditional methods in selling operations and has not adopted itself to the latest method of selling, which is done through internet. Starting an online selling operation system and getting involved in e-commerce would benefit the company in many ways with the present days rapidly changing business world. Since Wijaya Group of Companies holds 22 outlets, they could build up an intranet which is an internal network based on Internet and World Wide Web technology standards. All the shopping centers therefore could be linked to one another. This system will help the chain to communicate and keep track of their stocks. Wijaya Group Of Companies could also develop an extranet, which is a private intranet that is accessible to authorized outsiders such as suppliers of the company. Suppliers could communicate with the company via extranet and supply products when needed and each shopping center may place orders when they reach a re-order level. This company could have their own lease line to keep connected to their most important suppliers. This company may start off their online selling procedure by launching their own Web site. This web site may include information about the chain, their products, and their branches, how to purchase a product online, payments, making orders, checking on new products, etcà ¢Ã¢â€š ¬Ã‚ ¦. They could use banner ads which are graphic displays on web pages used for advertising and the banner should be linked on to the company web site so that the person clicking on the banner will be transported to the company web site immediately. They could develop a portal which is a web site or other service that provides an initial point of entry to the web pr to internal company data. This portal could provide its viewers with a directory of information on the internet along with news, telephone directories, maps, shopping and other services. They could also develop their own internal portals to provide employees with streamlined access to corporate information resources. CostWijaya Group Of companies will be able to sell their products directly to retail customers via internet, by passing intermediaries such as distributors or retail outlets. The purchase transaction costs could be reduced in great numbers by eliminating intermediaries in the distribution channel (disintermediation). The company could also reinforce re intermediation by shifting the intermediary role in a value chain to a new source. The benefits of disintermediation to the consumer are illustrated below. Rs.128 Rs.120 Rs.100 As this processes show, the selling operation of the company could be changed into a much simpler process if the company adopts the online selling method, by reducing the extra responsibilities of retail outlets and distributors which will help to cut down the costs. The company can use interactive features of web pages to hold consumers attention or to capture detailed information about their tastes and interests. The company web site can be a bountiful source of detailed information about customer behavior, preferences, needs, and buying patterns and the company can use this information to tailor promotions, products, services and pricing. The web site of the company could also obtain customer information by asking visitors to register online and provide information about them. These information along with the consumers previous purchases could be recorded in the company web site and the next time the same consumer logs in, the web page could greet him/her by his/her name (ex: Welcome Peter) and provide the consumer with products similar to the previous purchases. This system will motivate the consumer to purchase products more often from C.I.B shopping centers and will help build strong customer relationships. Communications and product offerings can be tailored precisely to individual customers. Wijaya Group of Companies can create a unique personalized web page which is also known as web personalization that displays content or ads for products of special interest to each user. Apart from these, they can develop their electronic payment systems and receive payments online, and could create blogs to gather customer suggestions, they could even use their web site and e-mail to customer questions and provide customers with helpful information. The web site may also have link such as push to talk for instance where visitors could click on and request for a phone call in case of any inquiry and the company should have a call center connected with this link to provide this service. STEPS TO CRATE AN ONLINE STOREFRONT SHOPPING CART PROGRAMME MERCHANT ACCOUNT (BANK) PAYEMENT GATEWAY E-COMMERCE WEB SITE SHOPPER The above picture shows the process of online selling. The procedure of online selling statrs with the creation of a website of the company and ends with a transaction which is done via credit cards. Get Signed Up with the Best Wholesale Distributors If a company plans to expand its operations to online, it is important to search for the best wholesale distributors, drop-shippers and sign up with them. In this case it is vital for Wijaya Group Of Companies, to complete this task first inorder to run the online selling process smoothly. These wholesale distributors offer the lowest wholesale prices around and drop-ship the products directly to the customers location with the name of the business on the box, so that it will appear to your customer as if the package came from the oraganization itself. This will be a brilliant concept for Wijaya Group of Companies as it will help to increase the loyality of customers towards their products. Build Up the Online Storefront Creating a website is the next major step in this,the company will have to create and register their own unique domain name. (eg : www.cib-shop.com). The company has to choose a reliable web hosting provider as well. After selecting the unique domain name,it is important to create and design a professional and profitable Internet Storefront that will entice visitors to buy the products on their first visit. Select a suitable E-Commerce Software It is important to select software that suits the needs of the company. Through this Wijaya Group Of Companies will be able to take and process orders. Recommended Software : Product Cart Software Select a suitable way to collect Payments A sophisticated payment method is a must in online selling. Most of the organizations accept the credit card system today as it simplifies the transaction to the customer as well as the company. Wijaya Group of Companies can select the system as it fits, and some of the methods used by other organizations are: Real time Credit Card Processing through a number of supported payment gateways, Offline Credit Card Processing (eg : A company can use their POS if they have retail stores), Checks, Purchase order, PayPal, Google Checkout etc.. Key Facts in Online Selling Choosing the Right Niche This is a vital factor in online selling. The products a company plans to sell through online has a greater impact on the final value of sales, and this could be only achieved by selecting the exact niche market. Even after selecting the correct niche market if a company fails to deliver the updated information through working hard and introducing new features to their site in a daily basis still a company will fail to meet the targets set by the management. The Wijaya Group Of Companies will have to consider this matter seriously, if they want to achieve competitive advantage over their competitors. They must be in a position to update information of the new products immediately to the site and present it to the customers creatively. In the physical world, niches are based on geography, but Geography is almost irrelevant on the Internet. So it is important for Wijaya Group to choose a niche small enough that they can dominate and maintain it through constant updates. High Production Value In a print catalog, production values refers to the quality of the paper and printing processes used, the number and quality of images, and the care taken with graphic design. High production values are critically important in catalogs, which have to convince consumers to buy based on a few sheets of paper. Production values are even more important on the Web. Consumers will not buy from an amateurish Web site. Most of the people who visit a site will still find the idea of ordering online unusual as it requires a number of special facilities. The management of this company will have to concentrate on this matter, because the site created by them needs to inspire visitors with confidence. It should say that it is a kind of company that does things right, and that if a customer order something from there, it will be a good experience for them. Promoting the Site Having a great Web site is not enough. The success of it, relies on how far the site is capable of bringing in people to it. But promoting an online store is different from promoting an ordinary Web site, because through an online store a company targets to sell its products. Earlier the only answer available for promoting a site was through a Search Engine that provides space for all kinds of products. But recently Internet Hubs like Yahoo! And MSN have created areas just for shopping, giving more prominence to frequently requested products. If a company plans to advertise its products and sell those before its competitors, it is important to make sure that the site created by the company appears in the first place as soon as the customer request for similar sites. A company can achieve this by using the key words which relates to the products frequently, as it creates a greater chance for the search engines to filter it out. So it is important for the management of the Wijaya Group of Companies to look in to this fact and create a site which can be easily filtered by the search engines. It is important to use these key words (eg : the word clothes) in a natural manner and give out the relevant information to the customer, without irritating them by using it repeatedly in each and every sentence and phrase. Emphasize the Services Online selling is becoming popular in a slow pace in Sri Lanka, and the number of uses who make use of this facility keeps on increasing in a daily basis today. As it is in the verge of growth most of the people who visit a store will still find the idea of buying online a little strange, so it is important to reassure these customers. The most powerful confidence builder is a top-quality site: high production values go to work directly on the visitors subconscious. But its also important to reassure visitors explicitly. It is important for a company to ensure the security level of their site and the transactions done, as it will have a great impact on the buying patterns of a customer, and if a company is capable of providing the required level of security, they have to highlight it and mention it to the customer clearly, and this can be considered as an emphasizing of a service provided by the company. Advantages and Disadvantages in Online selling Advantages Online shopping malls give an immediate online presence. Sector-specific malls can provide an effective route to your target market. Theyre easy to set up for people with moderate IT skills. You dont need to go through the process of setting up an  Internet  merchant account. You often get help and support in getting your store operational. Updating your subscribers can be done almost instantly through email. Visitors to your website can get up to the minute information on each visit. If you are having a sale, your customers can start shopping at the discounted prices literally as soon as they open their email. The cost of spreading your message is next to nothing. Emailing your subscription base is more often cheaper than sending a letter through the mail. Disadvantages The online selling operation would definitely benefit the company in many ways when comparing with the traditional method which is followed at present. But introducing the new technology to the company may be very costly from the companys point of view in terms of equipment, staff, buildings, maintenance cost, etcà ¢Ã¢â€š ¬Ã‚ ¦. It may be very risky and the results would be unpredictable. Going online and selling online will require more professional and technical staff and since the system will eliminate paper work, a great number of employees will have to be terminated from their jobs. Incase the system fails the company will have to face the probability of losing its existing customers. Online selling operations require a special online payment scheme. These Payment Schemes have a greater risk of getting hacked, so the customers will be reluctant to give their credit card information and avoid this method of online selling. There is a lot of competition for the products introduced by an organization. By the time your customer finds you, they have tried out other links. Unless they can find what they are looking for quickly, they are gone. Recommendations The Wijaya Group of Companies should not directly stop conducting its business in the traditional method instead they should practice a parallel strategy where both the systems should be conducted. The company should adopt its web site according to the changing environment and not just stick to the basics of a web site ( ex: add more links) The company could develop a corporate intranet for the key departments in the business. ( ex: Finance and accounting, Human resources, Manufacturing and production, Sales and marketing) In order to attract the customers it is important to update the information available frequently.

Corellation Between Spirituality, Emotions Essay

Abstract   The purpose of this paper is to describe the changes during pregnancy, which is influenced by various factors like lifestyle modification, emotions and spirituality. The paper first discusses in detail about the stress and emotional changes, which occurs during pregnancy and its impact on both child and mother. These results are also supported with proper evidence from various research.   Secondly, paper discusses about how lifestyle modification in pregnant women affects the child and mother and these results are supported by evidence from various research.   Finally, the paper discusses about the spiritual believes and its impact on pregnant women. INTRODUCTION Pregnancy is a life event for which most women look forward too. The symptoms of pregnancy might sometimes be distressing but ultimately, it is all worthwhile. Women’s life changes completely during this period. This is the most stressful as well as memorable period in a women’s life. Proper planning before pregnancy to overcome the physical and emotional changes is highly essential. Since, lifestyle modification, stress, anxiety and diet changes produce major impacts in pregnant women and the fetus, the need for proper life style modification during pregnancy is recommended by all physicians. This paper discusses the impact of three major factors Stress, life style modification and spirituality in pregnant women with empirical evidence from various research studies. STRESS AND RELATED IMPACTS IN PREGNANT WOMEN   Expectant women are subject to stress due to several factors, which includes physical changes during pregnancy, environmental changes, lifestyle changes and several other factors. Pregnant women besides physical changes also experience emotional changes at time of pregnancy. Mood swings are common and women will face emotional ups and downs in early pregnancy because of hormonal changes. Its is common for pregnant women to cry or get angry and upset for no apparent reason.    Pregnancy Changes related to stress During first trimester, the pregnant women spend most of their time by realizing the fact that they are pregnant. They experience themselves inwardly and try to understand and overcome the fears about the pregnancy. This must be the case only when the women experiencing the first pregnancy. In later pregnancy, they become more familiar with the changes. At first pregnancy, pregnant women are subjected to many fear such as fear about discontinuing the job, lifestyle changes, responsibility, economical constrains etc. Insecure feelings are common during the early stage of pregnancy. Mood swings grows higher leading to unusual behaviors. The pregnant woman may laugh or cry for irrelevant things. These are often related to hormonal changes in the body. However, researchers believe that hormonal changes during pregnancy augment the force of the feelings and do not causes mood change. Few researchers has identified that the amount of anxiety is heavier in pregnant women who bears a boy baby, for which the reasons are unidentified. In the second trimester, the expectant mother slowly comes out of fear and anxiety, which they experienced during the first trimester and starts feeling better as by now they start experiencing the movement of the baby. During this period, the understanding between the husband and wife starts growing and slowly they accept the existence of baby. The woman starts showing changes physically as she gain weight, also fear and anxiety grows rapidly during this period as fear of miscarriage or disaster to the baby or to herself develops. Speaking out about the fear to her husband or to someone close would relive herself from stress. During the last stage of pregnancy, the pregnant mother experience more fear and stress. As they grow larger in size, they experience low self-esteem and expect more attention from all the dear ones especially from her husband. They fear more regarding delivery complications.    Physical stress during pregnancy and its impact Physical strain during pregnancy is equal to emotional strain. High physical stress during pregnancy is not advisable as it has possibility of inducing preterm delivery among pregnant women. â€Å"In a research conducted by Mozurkewich and Colleague among the employees of pregnant women in U.S who had performed increased physical work has given birth before their deliver date. In another study conducted among the women in France has shown similar results.    Stress and its impact on diet Stress, tension, low energy, exhaustion and other emotional changes can influence the diet preference by the pregnant women. According to the study conducted by the ‘Johns Hopkins Bloomberg School of Public Health’, â€Å"the diet of the expectant mother would affect the growth of the fetus and the wellbeing of the infant. According to this study which was conducted by ‘Kristen Hurley, Janet DiPietro, Kathleen Costigan and Laura Caulfield’, â€Å"Mother who experienced more fatigue during the pregnancy period consumed more amount of energy rich foods and zinc and consumed less folate. Expectant mothers who felt more stressed munched more amount of snacks and carbohydrate foods and also consumed lots of foods which is rich in fat, protein, iron and zinc. Worried feelings were connected with poorer consumption of vitamin C. Mothers who were stressed by pregnancy experience ate less meat.†Ã‚   â€Å"While pregnant women eating more amount of food may lead to increase in micronutrients and decrease the intake of other important nutrients like folate and vitamin C†, says, ‘Laura Caulfield, Ph.D. an associate professor at the Bloomberg School of Public Health’s Centre for Human Nutrition’.    Stress and its effect on the fetus Stress during pregnancy can bring about several changes in mother and child’s health. It affects the heart rate of the pregnant women. It also brings about blood pressure and anxiety in women. â€Å"According to Catherine Monk of Columbia University, emotional changes during pregnancy result in heart problems in pregnant women and have major effect on the fetus.†Ã‚   Earlier research has shown that stress during pregnancy leads to under weight babies and premature babies. Researcher has found that heart rate of mother is associated to heart rate of the fetus and when mother is stressed or worried, it affects the infant directly. Researchers from John Hopkins University and National Institute of Child Health Development (NICHD) in their research have found that emotional changes during pregnancy have direct impact on child’s behavior. Mother with increased emotion and fear of pregnancy has children with poor behavior skills and emotional disorder.  Ã‚  Ã‚   â€Å"According to Janet A. DiPietro, PhD, a developmental psychologist and professor at John Hopkins Bloomberg School of Public Health, increased stress during pregnancy results in chemical changes which manipulate the organ growth and development of the fetus.† Thus, it is essential for a pregnant women to be free from stress and emotions during and after pregnancy to give birth to a healthy baby and to maintain her own health. LIFESTYLE CHANGES AND ITS IMPACT IN EXPECTANT MOTHER Lifestyle modification during pregnancy affects both mother and child especially when seems to be negative. Expectant mothers who are involved in habits such as Cigarette, alcohol, caffeine etc are under risk of developing breast cancer, delivery complications and pass the risk of behavioral disorder to their child. Apart from this diet, modification and exercise pattern also has impact on child’s growth. Expectant mother with eating disorder or overeating habits are prone to low-birth weight or over weight babies. Alteration in diet with inadequate nutrients or over nutrition leads to gestational diabetes. The child born to such parents develops Type I diabetes and are also at risk of developing cardiovascular problems. Lower folate consumption before and during the time of pregnancy would lead to birth defect and neurological problems. Hence, proper nutrition intake before and after pregnancy is essential. Consumption of Alcohol at the time of pregnancy leads to abortion, affects the fetus development, causes serious birth defects particularly the intellectual growth of the child. Hence, it is advisable to avoid alcohol consumption before and during pregnancy. Pregnant women who drink heavily are at risk of giving birth to child with alcohol syndrome i.e. a syndrome, which has major effect on mental and physical health. Similarly, pregnant women who consumes higher amount of caffeine are also at risk of developing miscarriage and birth defects. In addition, heavy exposure to chemicals can lead to birth defects. Various studies have shown that exposure to hazardous chemicals as solvents at work place have resulted in increase in the risk of abortion or birth defects. Apart from these, exercise during pregnancy is highly essential. Exercise during pregnancy strengthens the lower back and lower abdomen. Lack of proper exercise would result in caesarian and delivery complications. Exercise can reduce the labor complications and the risk of delivery. Regular exercise and walking would be more effective if followed in the second and third trimester. It helps the pregnant women to be relieved out of constipation, discomfort due to increased weight, fatigue, backaches etc    Diet modification during pregnancy affects the child and the offspring A research study conducted by â€Å"Children’s hospital Oakland Research Institute by David Martin, M.D, Dr. Jennifer Cropley and Catherine Suter from Victor Chang Heart Institute in Sydney, November 2006, has found that, ‘ mother’s diet during pregnancy   dose not only affect the health of her child but also affects the health of the grandchildren by changing the behavior of specific gene.† The researchers has performed the study on Avy mouse (yellow in color) which posses gene similar to human genes. The researchers during the research has used two group of pregnant mouse of which one group was fed with usual diet consumed by human and the other group was provided with supplements such as folate, vitamin, zinc etc along with the normal diet during the middle of the pregnancy. The similar experiments were followed for the offspring’s. The results of the study revealed that mouse without the supplement diet in both the experiments has shown considerable alteration in the gene resulting in the change of color from yellow to brown and were also found to be unhealthy and are at risk of cancer. Though it is, the known fact that mother’s diet would have considerable impact on the child’s health this is the first study, which has compared the correlation between mother’s diet and its impact in offspring. According to ‘Kenneth Beckman, Ph.D. Assistance Scientist at CHORI and a member of Project Export Centre of excellence in Nutritional Genomics, said, â€Å"The supplements provided during the pregnancy of the mother benefited the grand children even when the mother of the grandchild did not consume diet with supplements. Thus, maternal diet could have long lasting implications which extends for generations and even centuries.† Overeating and its impact on child  Ã‚   According to the research from ‘Oregon Health and Science University, September 2006’, â€Å"overeating during pregnancy may lead to several health problems to the child.†   Ã¢â‚¬Å"The researcher Kevin Grove, Ph.D., a scientist in ONPRC’s Division of Neuroscience in his research has confirmed that grandchildren off the expectant mother who overeat are at risk for liver damage and at a risk for early commencement of diabetes and obesity. Apart from this considerable change take place in the hypothalamus of the brain, which is responsible for the weight regulation.   He also states that children who are born to mother who consumes lots of fatty foods may be at a risk of diabetes and obesity.† The researchers have noted that pregnant female monkeys who were used for the research when provided with high fatty food passed on liver damage and pancreas damage to their offspring’s. The results were similar to humans when expectant women consumed high fatty food. It is clear from the above study that the need for a balanced diet among pregnant women is highly essential to prevent all health related problems to the child and the offspring. Another study conducted by world health organization there is a considerable increase in obesity related heart disease and metabolic disease among the present generation. Though the increase in obesity among present generation is because they consume high amount of fatty foods like sugar and saturated fats, on the other hand the obesity is also associated with increased consumption of energy rich food during pregnancy and during breast-feeding is one more reason for obesity among children’s. For several years it is has been stated that undernourished mother during pregnancy give birth to low birth weight babies which in turn affects the infant with heart related problems as it grows. However, latest studies reveals that apart form undernourished mother even the child born for mother who during pregnancy expose to energy rich food are also prone to heart disease. The study also revels that maternal diet has direct impact on child’s desire for food and maternal diet with increased energy food results in heart disease and other diseases like diabetes and hypertension in the later part of life. In such cases, the child develops abnormalities in aorta and in kidney resulting in severe disease as they grow up.    Smoking affects the child and grandchild Pregnant women may pass down the habit of smoking and its related disease to their child and to their grandchildren for continued generation.   Research study from Australia in 1982 has revealed the fact that children born to mothers who smoked during the time pregnancy started smoking before the age of 15 when compared to the children’s who were born to the mother who were non-smokers. At the same time, children’s of mothers who were smokers and gave up smoking at the time of pregnancy has shown similar results as children’s of mother who was non-smoker.   Thus, pregnant women are highly recommended to avoid smoking during pregnancy. Different study conducted by ‘Keck School of Medicine of University of California, states that use of tobacco and nicotine by the mother during pregnancy would result in lung diseases such as asthma to her children and grandchildren. The author Frank D. Gilliland, Professor of preventive medicine Keck School of Medicine states that smoking pregnant women will pass down long-term impact of lung disease in generations continuing for centuries. The research result shows that children’s and grandchildren’s of smoking mother at the time of pregnancy experienced problems of asthma from the age of five. Although the child of smoking mother did not experience any problem, the grandchild was highly prone to developing asthma. The researchers have also found that the nicotine present in the tobacco affects the DNA of the infant and affects the immune system of the baby. It is also found that nicotine from the tobacco affects the formation of the egg in the girl child as it grows. Thus, from above research studies it is clear that lifestyle modification in pregnant women would bring major impact in both child and mother. Few research has also proved that even grandchildren’s and further generation are affected by irregular dietary habits and alcohol and smoking habits. SPIRITUALITY AND ITS IMPACT ON EXPECTANT MOTHER Fasting seems to be one of spiritual activity, which has influenced most of the religious people especially Hindus and Muslims. People by fasting show their gratitude and love towards God. However, fasting when continued for more that two or three days leads to Lower Glycemic Index, reduces the protein and fat level in blood, increases the uric acid content, and possibly reduces the RBC and hemoglobin levels in the blood. If this is the case for normal people, when women with pregnancy undergoes fasting the results would be more drastic leading to ill health to both mother and child. As pregnancy is a crucial period and the mother is expected to consume the right amount of nutrition to maintain her health and the babies’ health, fasting during such period has to be avoided. According to a ‘Physician Gabriel Cousens, â€Å"fasting means to withdraw from that which is poisonous to the intellect, body and spirit. This can also be described as removal of corporal, emotional and psychological pollutant from our life, more willingly than merely staying away from or interrupting eating. Starving oneself for religious purposes typically involves taking away thyself from worldly duties.† On the other hand, in spite of the awareness for the need for proper nutrition some expectant mothers as being more religious blindly believes that by following rituals like fasting would bring God’s love and blessings to the child. Especially Muslim women’s during the period of Ramadan even if pregnant presume that fasting is obligatory for healthy wellbeing of child and mother. However, Islam is not too harsh on Muslim women’s who are pregnant. For that reason, no religion would be cruel to advice fasting during pregnancy. In Islam, the culture itself has prohibited such activity. Qur’an, has stated the following people not to fast during Ramadan, â€Å"pregnant women in her last trimester and also to avoid fasting by expectant mother if its is harmful to the mother and the child, women who is breast feeding, menstruating women and women who are in nifas.†Ã‚   According to Hadith, â€Å"the religion also states that if a expectant mother or the breast-feeding mother is subjected to health problems due to fasting, in such case they can fast the equivalent amount of days in another period of time.† Fasting are starving in the name of god is not ideal and it only spoils the health of the mother and baby. As pregnancy is an imperative period in women’s life attachment between mother and child grows right from the time of conception and develops with intake of right nutrition at right time. Impacts of fasting in Expectant women During pregnancy, the mother has to eat for two hence at this time going without food or starving without food due to spiritual reasons would affect both the child and mother. On the other hand, avoiding food at instance help the mother to remove the toxins from her body. Toxins loaded in the kidney, lungs, bladder, skin, intestinal track, respiratory track etc can be removed when avoiding food at some instances. However, this depends on the body condition of the women. In such cases the pregnant women has to take the advice of her doctor regarding her dietary habits. The culture of Islam states that fasting during first and second trimester of pregnancy is safer. This is also supported by the statement provided by ‘Dr. Shahid Athar; â€Å"according to him expectant based on health conditions can fast during the 1st and 2nd trimesters with the guidance and supervision from her obstetrician.† In a study conducted in Africa by researchers from Austin, nearly 89.5% of expectant women were fasting during the month of Ramadan. The result showed that blood glucose level in expectant mother who were fasting were significantly less than the normal amount which has resulted in gestational diabetes among these women. As no carbohydrate is available for producing glucose during the fasting period ketosis occur to avoid the loss of protein, which results in fall in insulin level and augmented weight loss. The research has proved that continuous fasting in pregnant women increase the risk of gestational diabetes, which results in over weight babies, caesarian, and stillbirth. Proper diet management under medical supervision and frequent blood testing for blood sugar can prevent gestational diabetes in pregnant women. Another research by â€Å"Kellymon has proved that fasting leads to dehydration, which thereby decreases the milk supply due to the decreased fluid level in the body.†   Ã‚  Ã‚  Ã‚   Another study by Centre for Advance for health in 2000 has revealed that pregnant mothers who starved during the first 14 weeks of pregnancy has given birth to child who are at high risk of heart disease. Form the research studies it is clear that fasting in the name of spirituality has shown adverse effect on both the child and mother. Although the belief of the expectant mother has to be considered, health related issues due to fasting have to be given priority. Since, the effect of fasting affects not only the mother but also the child, such beliefs has to be considered. The impacts of fasting last on child’s health for longer period and even it grows for several generations. CONCLUSION   As pregnancy is a crucial period in women’s life special attention and care during this period is more important. Pregnant women in general should be away from stress and try to keep them relaxed and peaceful. Excess stress can create severe impact on women’s health and in child’s health and also can lead to preterm delivery and miscarriage. Focusing on positive lifestyle changes before and after pregnancy could yield better results by improving the health and intellect of the baby. Thus for safe and healthy pregnancy, it is always better to be planed to avoid all harmful behaviors.    REFERENCES Shahid Athar, â€Å"Effects of Fasting in Pregnant Women during Ramadan†, Journal of Islamic Medical Association, November 1987. Hadith, â€Å"Studies on Fasting during Ramadan†, Islamic Horizon, October 2003. Kevin Grove, â€Å"Overeating and its impact on child†, Oregon Health and Science University, September 2006 Kristen Hurley, Janet DiPietro, Kathleen Costigan and Laura Caulfield, â€Å"Stress and its Impact in Pregnant Women,† Johns Hopkins University Bloomberg School of Public Health, June 2005.    David Martin, Dr. Jennifer Cropley, Catherine Suter, Kenneth Beckman, â€Å"Diet modification during pregnancy affects the child and the offspring†, Children Hospital and Research Centre at Oakland, December 2006. World Health Organization, â€Å"Obesity related to cardiovascular disease in children†, Blackwell Publishing Ltd, May 2005. Frank D. Gilliland, Yu-Fen Li, â€Å"Smoking during Pregnancy affects the Child and Grandchild†, Chest Vol. 128, No. 5, April 2005, Pp 1231-1241. Mozurkewich EL. â€Å"Working Conditions and Adverse Pregnancy Outcome.† Obstetrics and Gynecology 2001. 96:624-636.

Do You Know a Child that Does Not Want to Ride a Bike? Essay

Do you know a child that does not want to ride a bike? Well I do not know anyone. This means I was a healthy young girl like others who were willing to learn how to ride the bicycle. I remember that process so I think I was around five years old. Therefore, to learn riding a bike on my own without the training wheels was an exciting experience. At that moment I did not think about bicycle accidents at all and consequences. Finally, when you learn how to ride the bike it lasts forever and that why is so important to do it at childhood age. I was very excited when my parents bought me a bike. This meant that it was about time for me to learn riding a bike on my own. I could not wait until my dad put all the bike pieces together. I remember how I sat on the bike and got so scared â€Å"how am I going to learn to ride my bike?†. My dad made me calm down when he told me that he is going to hold the bike and I will be fine. Although, I still was scared but I trusted my dad and started pressing the pedals. Everything was going well so I was getting more excited and fascinated. However, I forgot about my dad holding the bike all the time. After while my dad let go the bike and I fell of course I cry and got enough for one day. Finally, I realize that it is going to be difficult and challenging to lear rinding the bike. However, I still thought that riding a bike is so much fun but it will take a lot of practice. The next day in the morning I was ready to do it again of course with help of my dad. For this reason, I suffered my dad from the morning. Finally, he agreed to help me. This time I was riding the bike much more stable and faster so my dad was running and got tired quickly since he did not want me to fall again. Therefore, our lesson did not last long but I felt confident after and for the next day I was ready to try it all by myself. Hence, the next day my precious learning was going smoothly. Finally, by looking forward and pedaling I was riding the bike on my own for the first time. This day bring me so much happiness and new experience. Riding the bike it is so much fun but sometimes accidents happen and they hurt so much. I also, remember my accident and how all that happened. I thought that I am excellent bicycle rider already and I rode the bike so fast. Until my mom saw me, she shout right away â€Å"slow down† for this reason, I braked to hard. Thus, at this moment my body jumped out of the bikes steering wheel to the front. I landed on the ground additionally I did not move at all. My mom was speechless and in her mind thought flashed â€Å"is she is dead†. I know that because she told me later. She finally came over to get me and find out if I am fine. After the accident I had a couple bruises but nothing broken. This was my first big accident but I learn that I should not ride so fast and be careful more when I am on the bike. Riding the bicycle is very important because it is good exercise and so much for when the whole family is able to ride their own bike. However, we must remember that the easiest way is to learn at young age. While we are children we are forget all the bruises so quickly. Moreover, children are not so scared and do not give up so easily. Sometimes even if the children do not want to do it again it is so much easier to convince them with good a example or advice. Children will listen faster than adults and will try again. These are all the reason why I am thankful to my parents that I know how to ride the bike as a child. Since I learned how to ride the bike as a child I did transfer to my children. Me and my family draw benefits by riding a bike during the summer. That why is important to learn the bike specially when we are young. In conclusion, learning riding the bicycle is important specially at young age. Furthermore, it is a big and thrilling experience which one bring happiness for rest of the life. Bicycle accidents just teach as a lesson how to ride more safely. Therefore, all the parents should help their children learn riding a bike so afterwards they will be grateful to them for knowing how to ride the bike.

The Manufacture of the Perfect Woman - 2445 Words

The Manufacture of the Perfect Woman In today’s society, the media remains a pronounced source of information throughout the westernized world and beyond. Men, women, and children alike interact with some sort of media in their day-to-day lives. This wealth of information can be significantly useful and provides an essential way of communicating important intelligence. However, it also acts as a means of entertainment. Because of its ever-present existence, this aspect of modern culture tends to influence and impact those who interact with it regularly. Although often a beneficial source of communication, media can have a negative impact on those that consume it, especially female viewers. Fictional media, more specifically, impacts an†¦show more content†¦(Cusumano Thompson, Sands Wardle, Stice et al., Stice Shaw, Field et al. as cited in RJ Hill et al.) Early interpreting of these images predicts the start of a never-ending struggle with identity and self-image. Unsurprisingly, girls adopt unhealthy self-images especially with the prevalence of mass media messages in early developmental stages: â€Å"Between the ages of eight and eighteen spend more than 10 hours a day using media, including more than four hours with television content delivered in a variety of formats and almost 1.5 hours on the Internet† (McGladrey). This early exposure leads to later, lasting issues. Most shocking, media pressure can lead to premature feelings of despair before adolescence: â€Å"The early girls’ coping mechanisms for dealing with these body-related pressures are diverse but almost universally self-destructive. Rates of depression markedly increase during adolescence, with twice as many girls displaying depressive symptoms as boys by the age of fifteen† (Hankin et al. as cited in McGladrey). When a female feels as if her app earance does not match that of the media norm, she struggles with her image. 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